About Us

Our Founders

Bart Marks founded the Fire & Ice diamond brand because he truly believed there was a better way to cut a diamond. Fire & Ice diamonds measures up, in every sense of the words, providing a bigger brighter whiter appearance even compared to other top rated diamonds. “Cutters need to make a lot of difficult choices,” Bart explains, “but choosing beauty over weight is what we do; it’s the art of diamond cutting. If you just want the diamond to be heavy, don’t cut it at all.”

“In my heart I know an exquisitely formed, optically pure diamond crystal wants to be a Fire & Ice diamond and I think I can prove it.”

Bart Marks
President & Founder

Our Partners

A.JAFFE

The most important moments of your life deserve to be celebrated with the highest embodiment of love, beauty and craftsmanship. Your unique A.JAFFE ring will remain the storyteller of your fairytale for years to come. Whether you prefer something classic and timeless, feminine, modern or vintage-inspired, A.JAFFE offers something for everyone, no matter your style.

A.JAFFE bridal rings are known for their strength and durability, after all, every piece requires up to 80 hours to create. Each one is inherently made differently and you can see and feel the difference in setting, polishing and finishing. Additionally, our grading is one of the strictest in the industry and goes well beyond the 4C’s; a true testament to their passion for high quality craftsmanship and incomparable lifetime warranty.

From its founding in 1892, the historic American bridal designer is universally recognized for both its iconic Signature Shank™ and Quilts™ interior design feature that provide superior balance, a luxurious feel and prevent twisting of the ring on your finger. Today, A.JAFFE continues to stand for the same superior standards of craftsmanship and customization that have gone into each bridal ring for over 125 years.

PARAMOUNT GEMS

Paramount Gems is a 7th-generation family-owned diamond and jewelry business that has been headquartered in New York City since 1978 and has been expanding internationally ever since as a premiere manufacturer and supplier for over 50 years.

This generational knowledge of stellar manufacturing, expertly cutting loose stones, diamond sourcing and accessibility of colored and fancy stones, has significantly propelled the company as a leader in serving the needs of manufacturers, wholesalers and jewelers across the world.

Paramount Gems is highly committed to creativity, integrity and excellence in the diamond and jewelry trade. This commitment to excellence has qualified Paramount Gems to become a certified Supplier Member of the American Gem Society. With an unprecedented specialization in natural diamonds of all shapes, sizes and colors from South America, Islands and the Middle East, Paramount Gems’ key strength is their value and pricing on loose and colored stones which stems from their strength and expertise in diamond sourcing and manufacturing.

A raw diamond

COMMON MYTHS ABOUT DIAMONDS

Myths Overview

IT’S NOT JUST ABOUT THE 4 C’S

The 4 C’s (cut, carat, clarity, and color) were never intended to tell the whole story of a diamond.

Myth #1

“IDEAL CUT” DIAMONDS

What is an “ideal cut” diamond? Are they in fact ideal?

Myth #2

DIAMOND WEIGHT, NOT SIZE

Although most buyers think in terms of weight, the focus should be on what is seen: size. Most diamonds can afford to drop a few carat points so they can shine brighter as a result.

Myth #3

CLARITY OR TRANSPARENCY?

You might have two diamonds that look exactly the same on paper, but thanks to superior transparency, one could be more brilliant and beautiful compared to the other.

Myth #4

DIAMOND COLOR

Two diamonds that are accurately graded the same for color may look very different.

Myth #5

FLUORESCENCE

Fluorescence is a glowing light — usually blue — that emits from some diamonds when they are exposed to UV light.

Myth #6

CERTIFICATES AND GIA-CERTIFIED DIAMONDS

There’s no such thing as a GIA certificate nor a GIA-certified diamond, as the grading reports clearly state that the grades are merely an opinion.

YOUR STORY STARTS HERE

Experience the beauty, brilliance, and wonder of Fire & Ice Diamonds. Brilliant beyond compare.