Articles

As you begin to understand what goes into a quality diamond, one of the most important aspects to keep in mind is the stone’s clarity. A diamond with poor clarity has flaws and isn’t as desirable as a flawless stone. With a definitive guide to the......

The recent Federal Trade Commission (FTC) reversal regarding the definition of a diamond would seem to be a landmark decision. In reality, it is much ado about nothing. Since 1956, the FTC has defined a diamond as something natural, meaning from the Earth; now synthetic......

The 1930s and ’40s were an important era for the diamond industry: De Beers launched its historic “A Diamond Is Forever” campaign; the Federal Trade Commission (FTC) made a ruling with regard to the use of the term blue white diamond; and Robert Shipley, who......

A diamond’s color is about more than just the hue—there’s a grading system. But what is a G-color diamond? You won’t learn about diamond colors, hues, or shades in an art class. So what are they, exactly? Both the Gemological Institute of America (GIA) and......

Understanding the truth about a diamond’s cut is crucial to buying the right gem. Unfortunately, the industry followed a flawed model for years and even adopted it as the ideal. Cut is about more than facets—it’s about the relationship between the facets and how they......

With both saltwater and chlorine as options to keep pools clean and running well, how do you choose between them? There are pros and cons to both. Let’s take a look at how to decide between saltwater and chlorine pools. Saltwater Pools Let’s understand what......

Shopping for the ideal diamond is time-consuming, and rightfully so. You want to buy the perfect piece of jewelry. However, the misinformation on the internet makes this difficult. Begin understanding the important considerations before purchasing a diamond. You’ll need to know the truth about these......

There are many important questions to ask yourself when choosing a jeweler. For instance, you’ll want someone who’s invested in their business and has been around for a while. Another key element to look for is a jeweler who understands what they’re selling and has a......

Shopping for the perfect engagement ring is exciting and it’s the first step in the process of creating a family with your partner! It’s accompanied by various steps such as understanding the gemstone, styles, and, most importantly, your partner’s wants. Educating yourself on various diamond......

Before you jump in and buy a diamond ring, research the four Cs of diamonds, as they are the critical factors that affect a gemstone’s price. The Gemological Institute of America (GIA) and the American Gemological Society (AGS), sister labs founded by Robert Shipley, developed......