While Fire and Ice addressed the misinformation about blue fluorescence diamonds in the normal color range years ago in our diamond myth video series, the rest of the industry is finally beginning to catch up.
Studies by the GIA and more recently HRD conclusively prove what industry insiders have always know—blue fluorescence usually improves the appearance of most diamonds.
The GIA found the “across all color categories” experienced observers consistently preferred the diamonds with the strongest fluorescence. Further, “that the present study challenges the perception that fluorescence usually has a negative effect on better-color diamonds. Our results show that the diamond industry would be better served by considering each diamond on its own visual merits.”
The fact is that strong blue fluorescence makes crisp, clear, highly transparent diamond crystals look even better, but diamonds with poor transparency or a milky appearance, look even cloudier.
While consumers in a recent study expressed a willingness to pay a premium for these magnificent gems, an industry prejudice, based upon misinformation continues to hold the price down.
Shakespeare said, “the truth will out.” Eventually educated consumers will drive the price of these rare and beautiful gems up, but today they represent and incredible value.
Fire and Ice has chosen only the best, most transparent rough blue fluorescence diamond crystals to craft our magnificent “Bluaweiss” and “Premeire” collections.
VS clarity DEF color Medium to Strong Blue Fluorescence set into a Platinum signature solitaire.
BLAUWEISS IN PLATINUM
VS clarity JK color Medium to Strong Blue Fluorescence set into an 18kt, Rose, Yellow or White gold signature solitaire.
PREMIER IN 18K ROSE, WHITE OR YELLOW GOLD